Relay
On-brand content your clients will actually approve.
Six colourways — each a real carousel (4 slides, then next):
Relay turns one story into finished, sourced, brand-true carousels for every channel you manage — reviewed by an AI editorial pipeline before a human ever sees it.
The problem
AI tools got everyone posting more. Nobody posting better.
And your team stuck editing what the “automation” produced.
Typical AI workflow
Generic captions
Hours of rewrite
Same soft hooks on every brand. Clients rewrite the voice back in.
Unreliable claims
Client asks “source?”
Numbers that sound sharp until someone asks where they came from.
Off-brand visuals
Another round of polish
Pretty slides that miss the kit — wrong accent, wrong logo treatment.
You become the editor for every channel.
With Relay
Sourced by default
Trust on first read
Every claim a client can trust — with a real reference behind it.
Sounds like them
Voice stays intact
Their pillars, tone, and banned words baked into every draft.
Reviewed before you
Less cleanup work
An editorial pass runs first so you aren’t the first filter.
Drafts arrive sourced and on-voice — ready to approve.
How it works
The pipeline
Six steps from story to client approval — the same flow Relay runs on every carousel and story.
Step 1 of 6
Finding stories worth a client’s feed
What’s shortlisted
- Watches news & industry sources around the clock
- Top pick — The oat-milk price math nobody ran
- Also strong — Indie roaster margin squeeze
- Third option — Seasonal blend shortage angle
- Filler angles dropped before you ever see them
- Ranked for traction + brand fit, not volume
You pick the angle — Relay never posts a discovery on its own.
Shortlisted
3
Ready to choose from
Fit
Price story
Matches the brand pillar
Hook
Strong
Worth a profile tap
Sources watched
18
News + industry feeds
Filler dropped
37+
Never reaches the draft
Before it reaches you
Already cleared the bar.
The same standards as the pipeline — sourced, on-voice, and reviewed before a client ever sees the draft.
Research
Trust on first read
Sourced by default
Every claim in the draft traces to a real reference — so clients stop asking where a number came from.
- Evidence pack built before a line is written
- Promo and stale sources filtered out early
- Attribution stays attached through every rewrite
Evidence before copy — not the other way around.
Editorial
≤3 passes
Reviewed before you
An editorial critic revises weak hooks and voice slips first. You are never the first filter on a cold draft.
- Hook, length, and voice checked on every pass
- Hard cap at three revisions — then a human
- Nothing reaches approval until it clears
Hard cap — then it reaches a human.
Brand
On-voice
Guardrails stay on
Pillars, personas, and banned words stay enforced per brand — so every carousel still sounds like your client.
- Voice kit applied the same way on every channel
- Banned phrasing blocked before it leaves draft
- Tone stays theirs — not generic AI filler
Same kit, every channel you manage.
Pricing
Transparent, per brand.
Start free today. Listed prices are what plans cost after early access — no card required to try the workflow.
Solo operators
Early accessStarter
Free during early access
One brand, one channel — enough to prove the workflow.
- 1 brand workspace
- 1 publishing channel
- Sourced drafts + editorial review
- Approve before anything posts
Small teams
Most popularStudio
Free during early access
Multiple brands with approval built in — the usual agency desk.
- 3 brand workspaces
- All channels you manage
- Client approval workflow
- Brand kits + voice guardrails
Multi-client desks
Early accessAgency
Free during early access
Scale across clients without rebuilding the stack each time.
- 10 brand workspaces
- Client seats included
- White-label presentation
- Your logo, your domain
No card required. Upgrade only when early access ends — every signup starts on the free path today.
Get started
Your first carousel is five minutes away.
Create a workspace, pick a brand, and run the same pipeline — sourced, on-voice, and ready for client approval.
No card required · Free during early access