Relay

Relay

On-brand content your clients will actually approve.

HangingPanda Next AI·Instagram carousel

Six workspaces — each a real channel carousel:

Relay turns one story into finished, sourced, brand-true carousels for every channel you manage — reviewed by an AI editorial pipeline before a human ever sees it.

Start freeSee how the pipeline works

The problem

AI tools got everyone posting more. Nobody posting better.

And your team stuck editing what the "automation" produced.

Typical AI workflow

Draft previewRewrite

Excited to announce…

loop

  • Generic captions

    Hours of rewrite

    Same soft hooks on every brand. Clients rewrite the voice back in.

  • Unreliable claims

    Client asks “source?”

    Numbers that sound sharp until someone asks where they came from.

  • Off-brand visuals

    Another round of polish

    Pretty slides that miss the kit — wrong accent, wrong logo treatment.

You become the editor for every channel.

With Relay

Slide 01 · HookSourced

On-voice. On-pillar. Claims you can defend.

  • Sourced by default

    Trust on first read

    Every claim a client can trust — with a real reference behind it.

  • Sounds like them

    Voice stays intact

    Their pillars, tone, and banned words baked into every draft.

  • Reviewed before you

    Less cleanup work

    An editorial pass runs first so you aren’t the first filter.

Drafts arrive sourced and on-voice — ready to approve.

Approve in one clickPer brand, per channelNo card required
See how the pipeline works →

How it works

The pipeline

Six steps from story to client approval — the same flow Relay runs on every carousel and story.

Step 1 of 6

Finding stories worth a client’s feed

What’s shortlisted

  • Watches news & industry sources around the clock
  • Top pick — The oat-milk price math nobody ran
  • Also strong — Indie roaster margin squeeze
  • Third option — Seasonal blend shortage angle
  • Filler angles dropped before you ever see them
  • Ranked for traction + brand fit, not volume

You pick the angle — Relay never posts a discovery on its own.

RankedOn-briefFiller cut

Shortlisted

3

Ready to choose from

Fit

Price story

Matches the brand pillar

Hook

Strong

Worth a profile tap

Sources watched

18

News + industry feeds

Filler dropped

37+

Never reaches the draft

Before it reaches you

Already cleared the bar.

The same standards as the pipeline — sourced, on-voice, and reviewed before a client ever sees the draft.

✓Sourced
✓Reviewed
✓On-voice
✓Ready for you

RESEARCH

Sourced

EDITORIAL

Reviewed

BRAND

On-voice

✓Ready for you
01

Research

Trust on first read

Sourced by default

Every claim in the draft traces to a real reference — so clients stop asking where a number came from.

  • Evidence pack built before a line is written
  • Promo and stale sources filtered out early
  • Attribution stays attached through every rewrite

Evidence before copy — not the other way around.

02

Editorial

≤3 passes

0

Reviewed before you

An editorial critic revises weak hooks and voice slips first. You are never the first filter on a cold draft.

  • Hook, length, and voice checked on every pass
  • Hard cap at three revisions — then a human
  • Nothing reaches approval until it clears

Hard cap — then it reaches a human.

03

Brand

On-voice

Guardrails stay on

Pillars, personas, and banned words stay enforced per brand — so every carousel still sounds like your client.

  • Voice kit applied the same way on every channel
  • Banned phrasing blocked before it leaves draft
  • Tone stays theirs — not generic AI filler

Same kit, every channel you manage.

Who it's for

Built for desks that can't ship slop.

Agencies, multi-brand operators, and in-house teams who need approve-ready carousels — not another caption toy that dumps rewrite work on you.

Every desk gets
Sourced claims
On-voice drafts
Approve before post
01

Agencies

Multi-client

Run every client brand without rebuilding the desk

One pipeline, separate kits. Voice, pillars, and banned lists stay per brand — so drafts arrive client-ready, not raw AI.

Without Relay

Rebuilding voice + review for every retainer

With Relay

One desk, many clients — same editorial bar

  • Per-brand kits, colors, and guardrails
  • Client-ready carousels — approve before anything posts
  • Same editorial bar across every account you manage

Stop rebuilding voice and review for every new retainer.

Agency desk with multiple client brand drafts ready to approve

Client desk

Per-kit
  • NorthwindReady ✓
  • Helio CoReady ✓
  • ApertureReady ✓

3 ready to approve

02

Multi-brand

Same bar

One standard across every channel you own

Instagram today, more channels when you grow — sourced claims and an editorial gate on every desk, not a different tool per brand.

Without Relay

Different tools, different quality per brand

With Relay

Shared pipeline — standards travel with the brand

  • Shared pipeline, separate workspaces
  • Evidence attached before the first line is written
  • Editorial critic clears weak hooks before you

Standards travel with the brand — not the freelancer of the week.

Multi-brand operator desk with channel feeds on one screen

Channel stack

Shared pipeline
  • Instagram
  • LinkedIn
  • TikTok

Same bar · every channel

03

In-house

On-brand

Ship carousels that still sound like your company

Guardrails stay on so marketing isn't rewriting generic drafts every week. Free trial is enough to prove it on your real brand.

Without Relay

Generic drafts that die in leadership review

With Relay

Voice locked — less cleanup before it ships

  • Brand voice and banned phrases enforced
  • Less back-and-forth before leadership sees it
  • One channel, one post on the free trial to start

Less cleanup. More posts that survive review.

In-house marketing desk with brand kit and carousel preview

Brand kit

Guardrails on
PillarsToneBanned

On-voice. On-pillar. Claims you can defend.

Kit locked · on-voice

Pricing

Start free. Upgrade when you're ready.

Try Relay on your brand today — then pick a plan when you outgrow the trial. No card required to begin.

Free trial

One channel. One post. Live in minutes.

Verify your email, sign in immediately, configure a channel, and run one carousel end-to-end — enough to see Relay on your real brand.

Start free trial

Solo operators

After trial

Starter

$29/mo

Listed price after early access

One brand, one channel — enough to run the full workflow day to day.

  • 1 brand workspace
  • 1 publishing channel
  • Sourced drafts + editorial review
  • Approve before anything posts
  • Brand kit + voice guardrails
Start free trial

Small teams

Most popular

Studio

$99/mo

Listed price after early access

Multiple brands with approval built in — the usual agency desk.

  • 3 brand workspaces
  • Channels across the brands you manage
  • Client approval workflow
  • Brand kits + voice guardrails
  • Shared editorial standards
Start free trial

Multi-client desks

After trial

Agency

$249/mo

Listed price after early access

Scale across clients without rebuilding the stack each time.

  • 10 brand workspaces
  • Client seats included
  • White-label presentation
  • Your logo, your domain
  • Priority onboarding help
Start free trial

No card required. Paid plans unlock when you need more brands, channels, or seats — every signup starts on the free trial today.

How access works

Free trial — live in minutes.

No waiting on a human to "unlock" you. Verify email, sign in, set up one channel, and ship one post to see Relay on your brand.

Typical path
~2 minCreate
~3 minConfigure
~5 minRun

01

~2 min

Create a workspace

Company name, password, and a short email code. Takes a couple of minutes — no card, no sales call.

  • Free trial by default
  • Your brand stays in its own tenant
  • Sign in right after the code

New workspace

No card
  • CompanyNorthwind Studio
  • Emailyou@northwind.co
  • Code• • • • • •

Verified — sign in ready

Start free trial

No card · One channel · One post

FAQ

Straight answers.

Trial limits, sign-in, brand data, and what to expect before you create a workspace.

Browse by topic

Yes. Every new workspace starts on a free trial — no card required. Listed plan prices are what you'll pay if you upgrade after early access for more brands, channels, or seats.

Still stuck?

Start free trialEmail support

Get started

Try Relay on your brand today.

Create a workspace, verify your email, configure one channel, and run one carousel — sourced, on-voice, and ready for you to approve before anything posts.

No card · free trial by default
Sign in right after email verification
One channel and one post to prove the workflow
Start free trialHow access works

No card required · Live in minutes